of a changing economy and a changing workforce. bill tucker reports. >> reporter: conventional wisdom says this is work no american wants or will do. but conventional wisdom isn't always right. jason can atoatest to that. he owns and operates iz belll farms in colorado. he advertised for farm hands, he got an unexpected response. >> when we first put it up, our preconceived notion, if you will is, it's going to be hard to find the right people. we turned down some people that i would have hired in a minute, just because there were other people that were, you know, even better. >> reporter: isabel farms workforce isn't exactly what you might expect to find down on the farm. several hold masters degrees, two are working on degrees in agriculture. another holds a degree in architecture. several are part-time teachers, including the farm's foreman, who explains part of the attraction of the work. >> you get down with a hard's day work and take your boots off and you feel great. it's demanding, it's a lot of hours every week, but, you know, it makes me happy. >> reporter: isabel farms is not un
